The most important question you can ask yourself to win business is ‘so what?’ When you’re talking to a client, imagine they could hold up a giant sign with the words ‘so what?’ scrawled across it in thick black marker pen at any point. When you’re talking, your client is always thinking, ‘how does this… Continue reading Do your client pitches pass the ‘SO WHAT?’ test?
It’s normal to feel pressure to be funny in talks or pitches. Humour helps people to like you and keeps an audience’s attention. But it can also sink your pitch in a sentence and often the risk isn’t worth the reward. No one wants to be Liz Truss waiting for the pork belly laugh that… Continue reading Should you try to be funny when you present?
How many times have you heard ‘No’ when pitching for business this month? If the answer’s not a lot, then you’ve either nailed your pitching (great job, treat yourself to another mince pie!), or far more likely you’re not pushing through your comfort zone and trying hard enough to win business. Most people don’t pitch… Continue reading 5 tips for dealing with the ‘no’s
Clients shout louder than leads. They demand your attention. They’re like your best friend – they want to spend time with you and hang out. Now it’s critical you give them great service and grow your relationship with them. I love mine – especially those reading this… let’s grab lunch! The problem is, leads and… Continue reading How to stay focused on generating new business