Sell the holiday, not the flight

Imagine someone’s selling you a holiday. They’re talking you through the airport check-in process, waiting in airport security, your travel insurance requirements, the transfers – all the boring but essential bits you need to do to get to your destination. Do you feel inspired to book? Now imagine, instead, they’re telling you about the hotel’s… Continue reading Sell the holiday, not the flight

5 tips for dealing with the ‘no’s

How many times have you heard ‘No’ when pitching for business this month? If the answer’s not a lot, then you’ve either nailed your pitching (great job, treat yourself to another mince pie!), or far more likely you’re not pushing through your comfort zone and trying hard enough to win business. Most people don’t pitch… Continue reading 5 tips for dealing with the ‘no’s